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M&M
enlists Billy Joel, Alec Baldwin, and Dick Cavett to help
promote recycling in New York State.
The New York State Department of Environmental Conservation
asked Mullen & McCaffrey to produce a statewide public
education campaign for recycling. We asked some of our
better-known neighbors in East Hampton to help out. Alec Baldwin
appeared in a 30-second TV PSA and did the voiceover for a
60-second radio spot. Dick Cavett hosted a 30-second television
spot, a 60-second radio spot, and a five-minute video. Billy
Joel recorded four 60-second radio spots. Print material
including newspaper ads, self-mailers, brochures, and bumper
stickers rounded out the successful campaign.
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