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  NY State Dept of Environmental Conservation

Public Relations


M&M enlists Billy Joel, Alec Baldwin, and Dick Cavett to help promote recycling in New York State.

The New York State Department of Environmental Conservation asked Mullen & McCaffrey to produce a statewide public education campaign for recycling. We asked some of our better-known neighbors in East Hampton to help out. Alec Baldwin appeared in a 30-second TV PSA and did the voiceover for a 60-second radio spot. Dick Cavett hosted a 30-second television spot, a 60-second radio spot, and a five-minute video. Billy Joel recorded four 60-second radio spots. Print material including newspaper ads, self-mailers, brochures, and bumper stickers rounded out the successful campaign.

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197 Hog Creek Road, East Hampton, New York 11937
Phone: (631) 324-4265  - Fax: (631) 324-2135  -  E-mail:

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