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M&M
works with George Plimpton to help introduce Grucci Fireworks to
Corporate America.
Mullen & McCaffrey sent a direct response mailing to the top
1,000 corporations in America touting the promotional power of a
Grucci Fireworks Show. The mailing pulled a 12% response with
over 120 corporations responding. Among the respondents: Procter
& Gamble, Sears, Anheuser-Busch, Johnson & Johnson,
Colgate-Palmolive, Honda, Wendy's, Apple Computer, and Amoco.
George Plimpton hosted a video produced by M&M as part of
the project. The story of this remarkable direct response
marketing success was featured on the cover of Direct Marketing
Magazine.
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