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  Fireworks by Grucci

Public Relations


M&M works with George Plimpton to help introduce Grucci Fireworks to Corporate America.

Mullen & McCaffrey sent a direct response mailing to the top 1,000 corporations in America touting the promotional power of a Grucci Fireworks Show. The mailing pulled a 12% response with over 120 corporations responding. Among the respondents: Procter & Gamble, Sears, Anheuser-Busch, Johnson & Johnson, Colgate-Palmolive, Honda, Wendy's, Apple Computer, and Amoco. George Plimpton hosted a video produced by M&M as part of the project. The story of this remarkable direct response marketing success was featured on the cover of Direct Marketing Magazine.

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