The Medical Marketing Association honors Mullen & McCaffrey with an International Silver Award.

"Who's calling the shots?" is the headline of a newspaper advertisement created by M&M for Eastern Long Island Hospital's alcohol rehabilitation service called Quannacut. The photograph in the ad is a shot glass with a near empty liquor bottle behind it. The final paragraph in the copy reads, "You can start calling the shots by calling the Quannacut Alcohol Treatment Program today." The advertisement won a Medical Marketing Association Silver Award for black and white newspaper advertising. The MMA's award contest drew over 5,000 entries from more than 30 countries.

Mullen & McCaffrey wins national marketing award for Montauk's world famous Gurney's Inn Resort & Spa.

When internationally renowned Gurney's Inn in Montauk made the transition from a "reservations only" Inn to an "owners only" resort club, it asked M&M to create winning direct mail marketing packages. These lead generation packages brought prospects to Gurney's for a two-day, one-night "Getaway Vacation" to consider timeshare ownership. M&M's award was based on creativity and results.

Mullen & McCaffrey wins national Award for Publication Excellence two years in a row for Better Health, the East End's first wellness newsletter.

Mullen & McCaffrey conceived and produced Better Health for Eastern Long Island Hospital. The newsletter won national APEX awards in 1997 and 1998.

Mullen & McCaffrey wins two National Healthcare Advertising Awards.

M&M won two national Merit Awards for healthcare advertising in Healthcare Marketing Report's 10th annual awards contest. One award was for a black and white newspaper advertisement for Eastern Long Island Hospital's Psychiatry Department. The second award was for the hospital's Patient Guide handbook.